Best-for verdict
On-site opt-ins, popups, and behavior-triggered conversion campaigns.
Do not choose it when: It is best at the on-site conversion layer, not deep qualification or post-capture lifecycle management.
Lead source to handoff
- Acquisition motion
- On-site opt-ins and conversion widgets
- Lead source
- Visitors exposed to on-site campaigns based on page and behavior rules
- Interactive depth
- Moderate: campaign types, multi-view yes or no flows, targeting, and popups
- Native CRM continuity
- Lead storage is available, but it is not a full CRM
- Native email follow-up
- No native personalized multi-step email sequence system
- AI workflow
- assistive
- Handoff context
- Contact, campaign, page, targeting rule, source, and integration destination
Strengths and limitations
Strengths
- Broad on-site campaign and targeting toolkit.
- Exit intent, page rules, scheduling, and testing on higher plans.
- Works across many website platforms.
Limitations
- Displayed starting price is a first-term promotion.
- Deep lead qualification and ongoing email journeys need other systems.
Pricing and evidence
- Current price signal
- Promotional from $7/mo billed annually
- Billing unit
- Annual plan by sites, campaign impressions, and feature tier
- Trial or access
- No permanent free plan; refund guarantee applies
- Evidence status
- Documentation verified, checked September 1, 2026
Official pricing sourceOfficial capability sourceOfficial product site