What the score is designed to answer
The model asks one practical question: for the acquisition motion under review, how much reliable context reaches the next owner with enough provenance to act responsibly? It does not reward a large feature list by itself.
- 019 pts
Lead source and acquisition motion
Whether the product creates, captures, identifies, or enriches the lead, and for which motion.
- 028 pts
Capture or identification quality
How reliably the system turns activity into a usable person or account record.
- 039 pts
Interactive data collection depth
The depth of questions, logic, calculations, scores, and outcomes available to the buyer-facing experience.
- 049 pts
First-party context depth
How much declared need, preference, urgency, and fit context the buyer supplies directly.
- 058 pts
Provenance, verification, and compliance
How clearly the system records data origin, verification state, permission, and permitted use.
- 066 pts
Enrichment and account context
The account, role, market, signal, and provider context added to a record.
- 0710 pts
Qualification depth
How deeply the platform can translate input into fit, readiness, segment, or routing logic.
- 088 pts
Native CRM and contact continuity
Whether the product keeps a durable contact record with properties, history, and segments.
- 098 pts
Native personalized email sequences
Whether personalized multi-step follow-up can run without handing the record to another platform.
- 106 pts
AI workflow depth
Whether AI assists, generates once, or works conversationally across creation and later edits.
- 116 pts
Sales handoff and integrations
The context and control available when a record moves to sales or another system.
- 125 pts
Attribution and quality measurement
Whether teams can connect source, engagement, quality, and downstream results.
- 134 pts
Time to first usable lead
How quickly a team can produce one lead record that is useful for the intended motion.
- 144 pts
Total cost at realistic volume
The expected cost at the team's actual seats, volume, contacts, credits, and outcomes.
Lead quality layers
A lead record becomes more useful as context accumulates. The six layers are evaluated separately because many products stop after identity or company context.
Identity only
Name, work email, phone, or profile.
Company context
Account, role, territory, and verification status.
Declared needs
Goals, current process, challenge, urgency, and preferences.
Fit and readiness
Score, segment, intent, and qualification result.
Recommended next action
Book, route, nurture, self-serve, or disqualify.
Native follow-up state
Sequence enrollment, opens, clicks, and next workflow state.
Evidence labels and score discipline
Documentation verified means the capability or price was located in current official product documentation, help material, or a current official pricing page. Vendor stated means the claim appears in current first-party marketing or corporate material but could not be confirmed in operational documentation. No hands-on label is used for this launch edition.
Weights total 100 points. We publish lane fit and disqualifiers in addition to rank because a product can be excellent for one motion and wrong for another.