Best-for verdict
Orchestrating enrichment and custom account research workflows.
Do not choose it when: Clay is a programmable research and enrichment surface, not a turnkey lead source or consent system.
Lead source to handoff
- Acquisition motion
- Data enrichment and research automation
- Lead source
- Uploaded or generated lists enriched through Clay and third-party providers
- Interactive depth
- None for customer-facing inbound capture
- Native CRM continuity
- No: sync and enrichment for external CRMs on Growth
- Native email follow-up
- No native marketing journey; routes to sequencers
- AI workflow
- assistive
- Handoff context
- Input row, provider output, research result, enrichment timestamp, and destination
Strengths and limitations
Strengths
- Flexible multi-provider enrichment and research workflows.
- Bring-your-own-key option for supported providers.
- Strong for RevOps teams building custom data systems.
Limitations
- Costs depend on provider choices and workflow design.
- Quality control is the operator's responsibility.
Pricing and evidence
- Current price signal
- From $185/mo
- Billing unit
- Actions plus data credits; Growth from $495/mo
- Trial or access
- 14-day trial with data credits
- Evidence status
- Documentation verified, checked September 1, 2026
Official pricing sourceOfficial capability sourceOfficial product site